The same Club, just better...

RochelleCC replied on 21/02/2017 08:40

Posted on 21/02/2017 08:40

Welcome to the Caravan and Motorhome Club.

Ever since we came together as a group of outdoor enthusiasts 110 years ago, our Club has continued on a journey of discovery. It's time for us to make some changes for the better by redefining who we are to help you get the most of the great outdoors.

I’m sure you all have lots of questions, please post your feedback and queries in this thread.

 

What does our new logo mean? We created a video to explain how we created it:

Find out more at www.camc.com/discover

TrevorD replied on 22/02/2017 14:17

Posted on 22/02/2017 12:53 by Dickdastardly1

I think the club should be praised for being brave and biting the bullet to enable the club to move with the times and stay fresh.

Whimpy didn't change and where are they now?

Some members are posting threads asking why they were not consulted in this process?

The name change is neither here nor there but the quality of what you get on site visits is far more important IMO.

So,  the simple answer to get what you need is to complete the surveys emailed to you after visiting sites, this is your opportunity to have your say ! If you do not complete the surveys then how can you complain?

You will find that these surveys will become more comprehensive and the relevant sites will be given the results, this will enable the site to develop and enhance our visits....

Posted on 22/02/2017 14:17

I don't recall ever receiving a survey after visiting a CC site.

Martypellow replied on 22/02/2017 14:20

Posted on 22/02/2017 14:20

'If it ain't broke don't fix it' springs to mind once again. Regarding the CL search this is one area that the quote really does relate to. The cost of completely ruining and then correcting this load of rubbish back to anything near a perfectly good working system must be peanuts. The cost of re-branding must be STAGGERING!!! It's not just signs and letterheads BUT EVERYTHING will need to be changed. Uniforms will change from green to brown embroidered badges, the cost of sending letters etc etc. Let alone the gallons of paint required to paint fencing and the labour cost involved. As regards recommending the club to new members we will always refer to joining 'The Caravan Club'. Why because we have been members and center members for 33. I am now retired and yes we now own a motorhome but did we feel left out before NO. What we are is very annoyed the the club will be spending a ton of OUR money 'the members money' without full consultation. A survey by e-mail would not have cost a great deal. Give it a couple of years and we will be back to green the Co-Op is a classic example!!!

hywelsycharth replied on 22/02/2017 14:22

Posted on 22/02/2017 14:22

I think this has been sprung on the members without any consultation, discussion or ballot. A very considerable amount of the Club's resources will be squandered on this rebranding which is totally unnecessary.. The new logo is beneath contempt. I suspect that this has been pushed through by a handful of motorhome owners with several bees in their collective bonnets. The monies involved would be better spent in rearranging hardstandings for motor caravans thus making them narrower and increasing the number therefore available.

After all a motor home is a self propelled caravan . 

Finally, did you realise that the logo CAMC belongs to the Caernarvonshire and Anglesey Motor Club which was founded in 1936

The arrogance shown by our Club towards its members beggars belief

Hywel Owen

Gwynedd

kdee69 replied on 22/02/2017 14:32

Posted on 22/02/2017 14:32

Well I bl**dy love it!!!

Good on the powers that be who decided on this. it's far more in line with what I see on sites and the logo itself is fantastic - modern, great font and colours.

But what do I know?

"Progress is impossible without change, and those who cannot change their minds cannot change anything"

George Bernard Shaw
 

 

highlander44 replied on 22/02/2017 14:32

Posted on 22/02/2017 14:32

Rather than waste OUR money on re branding wouldnt it be better to stop ripping us off and give us free WI FI  lots of cl's and commercial sites do.and it would haven been nice to have consulated,new logo looks like somthing out of the sixties. that's it rant over

RochelleCC replied on 22/02/2017 14:34

Posted on 22/02/2017 14:32 by kdee69

Well I bl**dy love it!!!

Good on the powers that be who decided on this. it's far more in line with what I see on sites and the logo itself is fantastic - modern, great font and colours.

But what do I know?

"Progress is impossible without change, and those who cannot change their minds cannot change anything"

George Bernard Shaw
 

 

Posted on 22/02/2017 14:34

Thanks for the kind words kdee69,

We're pretty excited about the change!

mikee7 replied on 22/02/2017 14:40

Posted on 22/02/2017 14:40

Firstly, this a terrible logo - being in the south one has to assume that a top flight marketing/design agency was employed at excessive cost. It is an awful design. There was nothing wrong with the original logo and the cost of new signage will be massive - it's a gross misuse of our annual fees. Had you actually asked the membership, I suspect it would have been a resounding NO to this change. Staying on a club site is expensive anyway so would it not have been better to reduce the site fees to get more members than spend all this money on a rebrand? Having had a motorhome in the past, Caravan Club sites were never welcoming and that has probably not changed much and I suspect a rebrand will not make a lot of difference to attitudes.

TomSue replied on 22/02/2017 14:41

Posted on 22/02/2017 14:41

Wondered what the exciting news was going to be.  I joke. I can honestly say we are underwhelmed by it. We're in the CC for good sites and facilities, the insurance and the foreign booking facility, so the change of name should make no difference to us. However we would have preferred the money spent on rebranding to be used on improving facilities, on for example, the beautiful site at Godrevy which is in desperate need of a toilet block refit. The CC is a club for members and where the new name and logo gives us nothing the same money spent on improvements would have offered us and motorhome owners something.

All that said, if the rebranding was to encourage more to join, or to make it more attractive to younger people or families, perhaps it was worth doing. However nothing has really changed so why would these other groups want to join. I've read the advertising blurb - it's the beginning of an exciting adventure and it's going to focus on experiences and adventures!! Well last year we set off on our summer adventure to France, booked through the club, and our adventure almost stopped at Rookesbury park where we were told we didn't have one of the 6 ferry pitches and the barrier wouldn't be opened until it was too late to catch the morning ferry. The wardens relented and opened it early, but we were told in future we'd have to sleep at the port if there weren't any of the 6 ferry pitches left.

Where's the sense of adventure there, if the club falls down on simply accommodating one of their own booked holidays, to aid members on their way to the port and to their adventure.

If has been done to provide members with adventure and experiences then they have a long way to go.

 

replied on 22/02/2017 14:43

Posted on 22/02/2017 14:34 by RochelleCC

Thanks for the kind words kdee69,

We're pretty excited about the change!

Posted on 22/02/2017 14:43

New Sticker arrived. Showed OH who thought the Autumnal colours drab and unexciting. Now binned so that was a waste of postage.

groovy cleaner replied on 22/02/2017 14:45

Posted on 22/02/2017 14:17 by TrevorD

I don't recall ever receiving a survey after visiting a CC site.

Posted on 22/02/2017 14:45

I have had them sent to me, spent ages filling one in last night about my recent stay at Bridlington site when it went down on the last bit so don't know if it got completed or not 

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