The same Club, just better...

I honestly don't care what they call the club but I would have liked the handbook in the post rather than a sticker that i'm not going to use.  Would also like to be able to book hardstanding pitches as i did during the trial.

It looks like the walls ice cream logo 

https://en.m.wikipedia.org/wiki/Wall's_(ice_cream)

What a total waste of members money. I have no problem whatsoever with motorhomes, however for the life of me can't see the logic behind changing a 110 year old name. 

What survey ???

i only use CL's and have never seen a survey , especially asking if I am happy with the name / branding of MY club 

I suspect that all promotional videos suffer from the same thing in that they only deal with fluffy concepts rather than cold hard facts.  I don't see anything particularly wrong with the video but the hard nosed won't be convinced by it because they probably don't want to be? I did spot a deliberate mistake, did anyone else? All the site names have the word Certificated Location after them!!!

What we have not really learnt from this change are the real management reasons for the change. Had we had a better insight into that reasoning perhaps more people might have been more sympathetic to the change. Is the Club membership increasing, static or falling? If the latter two are the case the Club would be concerned as future investment could be at risk. Where is the future growth in this segment. It seems to be motorhomes, owned by younger people. How comfortable does the name Caravan Club fit with what might be the future lifeblood of the Club? I imagine lots of background analysis went into the decision for this name change. Perhaps what we all need to think about is what the Club will look like in ten years time, not what its like now, or what it was like 20 years ago. If we reflect on that maybe its easier to reconcile the decision.

David

Glad you like the new logo JT,

This is the first step towards offering improved services to our members. Stay tuned while the Club continues to evolve 

Does anyone else find it a little arrogant for 'new posters' to be told what to think and say? Or is it just me?

Hi Spuz

The cost has been planned and budgeted in advance. It is being met from normal trading expenses. The amount is affordable, as it represents a tiny fraction of the Club’s turnover and will not impact any of the Club’s plans for investment in sites or club services. Many of the costs are in consumable items such as uniforms, signage and so on which need replacing on an ongoing basis in any case. We have delayed the launch of the sites directory and handbook (which will be distributed this month) for example to make sure that this has the new branding for all of its two year life and so there has been no extra costs incurred.

We expect that the new brand will generate a higher profile and increased interest for the Club which will improve membership recruitment and retention and increase usage of club services so that the Club is even more successful in the future than it is now.

I re joined the club a couple of years ago after a long break from caravanning and was not dismayed to see that motorhomers were also members. I am equally not dismayed to see motorhomes on the sites that I stay on. The addition of the word "motorhome" to the title of the club that I belong to makes no difference to the service that I get from the club nor does it, in some way, make me feel inferior. Are there not more important things in life to get excited about?

... and it continued "Everything we do is to help you get even more from the great outdoors."

As an existing member with a motorhome, I so glad that now knowing that I can take my motorhome to a club site will enable me to "get so much more from the great outdoors". - Except that the new logo may rather spoil the view.

And the lack of investment in sites that the money could otherwise have been used for may make the 'other club's' sites more attractive.