We found this club site absolutely excellent.  It is only yards from a sandy beach and only half a mile or so from the Pier, Cinemas, food complex (Frankie and Benny's, Nando's etc.), amusement arcades and is the same distance to the main shopping street and museums.  It is near the Funland for the kids and Splash World, yet it is extremely quiet.  And within about 200 yards from the entrance is an Eco Centre which provides park and ride, so really easy bus travel into town and beyond if required.   The site is excellently clean and well looked after and managed.  We have a camper van and for us who don't always want to drive into places of interest, is one of the few sites we know of where all amenities are literally within walking distance. Over years of visiting Southport, it appears to be improving and so we will certainly be staying here again.  Actually, I am not sure why I am giving this site such a good appraisal as it may become too popular!!!  Best keep it a secret I think :-)