We have stayed here a few times and whilst its not your usual site its an excellent base for visiting Cheltenham and riding the GWSR, You can easily walk or catch the bus from the Park & Ride into Cheltenham, and the GWSR station is a short walk away, as is a shop if you need the basics. Regarding the comment being unwelcoming for families it's not a site for young children as there is no play area and its an open site with few clearly defined pitches. So maybe designating it an adult only site is a good idea. The facilities are good, but leveling blocks are essential.