Club Magazine

LPC replied on 09/06/2018 20:42

Posted on 09/06/2018 20:42

I find the Club Magazine beyond lightweight and not focussing on its core readers( I do realise that the oldies( I am one) will exit the club sooner rather than later) and the Club will  focus on the youngsters in total which they appear to be trying hard to do now. Come on Club put some good content in the magazine that needs more than an attention span of a goldfish. Nowadays I can flip through the magazine in 10 minutes trying to find something of interest.

replied on 10/06/2018 13:17

Posted on 10/06/2018 13:17

Maybe they should include that booklet that some newspapers have of things that you never knew you wanted

brue replied on 10/06/2018 13:32

Posted on 10/06/2018 13:32

Persuading bigger advertisers to take a slot in the mag is probably no easy task. The ones mostly likely to gain are the small ads for sites, equipment etc. After that the articles writers vary quite a bit don't they? I don't read the cookery page at all, would rather have more details about visits to sites and sights....difficult to gauge what so many different readers would like to see and read? I do the crossword, that's my only instinct, turning to the crossword page! smile

KeithandMargaret replied on 10/06/2018 13:56

Posted on 10/06/2018 13:56

Is an 'online' Magazine the way forward ?

Most of the 'younger' generation are glued to their devices and rarely, if ever, pick up a book, magazine or newspaper.

The savings to the Rain forests, environment and transport by not producing and printing the Club magazine would also be a bonus to us all.

Just a thought.

young thomas replied on 10/06/2018 14:34

Posted on 10/06/2018 14:34

the adverts (well those from the likes of Bailey, Swift, AS, Lunar etc) are the very things that stop the 'tests' of any of their products being in the least 'objective'...

i don't think I've ever seen as watered down 'MH tests' as in the two club mags....total waste of time....

i was at a nearby dealers last year and a salesman told me a 'journalist' had taken out a van to 'test'....I think it went out for 10 mins (to pick up his lunch?...) and then stayed in the far end of the forecourt for another 20 (to eat it?.....)......and that was it....

even mags like MMM have about half their pages as adverts....but at least the tests are 4-7 pages long and fairly objective, not 4/5 tiny paragraphs telling us how nice this season's 'wood' trim is....

Thornsett replied on 10/06/2018 14:55

Posted on 10/06/2018 14:55

I preferred En route if for no other reason there was no marketing speak in the articles. It was amateurish journalism at its best.

DSB replied on 11/06/2018 02:20

Posted on 11/06/2018 02:20

I selectively read the magazine, but the bits I select sometimes don't take too long.  I do go back to it though, but usually using the magazine app.

David 

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