Site signage

If the new logo is supposed to attract more people my first encounter with new signage is very disappointing.  Arriving at Malvern Hills from the North the site entrance sign was completely invisible with the camping and caravanning club displaying a very dominating sign. This resulted in   Missing the entrance completely and another 20 minutes trying to find the site.  Eventually I decided to turn in and ask the opposition the way.  Once turned the tiny sign was visible.  However further signage was also difficult to see until very close.  Once on site further changes had me puzzled.  What on earth is a spruce.  Even the younger generation were puzzled.  Bins have been removed from service areas meaning a long walk with waste to the only two at areas available.  Toilet tissue is now located behind the toilets making it very difficult to access.  Have any other members encountered these problems on other sites or am I the only one disappointed.  I am a member of both clubs and up to now have favoured this one but am beginning to wonder !!

Disappointed Member