There is a lot of very unhappy club members

Jokingly

It is said that Dinosaurs became extinct as they were unable to adapt to change. lol

Also jokingly

The change they had to cope with was a rather large meteor striking the earth and plunging it into perpetual winter. Hopefully the clubs Homo sapiens  will find it slightly easier putting up with the new colour scheme.😂

The product is the same .it's only the wrapper that's changed

True - bet there are still some calling Snickers bars Marathons!

We have belonged to the club for 20 years, firstly as motorhome users and now with a caravan. We didn't take exception to the name 'Caravan Club' when we had a motorhome and I don't object to the name 'Caravan and Motorhome Club' now that we have a caravan.  In the days when we used to go to France every summer we always booked our ferry crossing with the club and also took out Red Pennant insurance who were wonderful on the occasion when we had to use them.  We have Mayday cover and our caravan is insured with the club.  We have always received very helpful and courteous advice when needed and none of this is going to change just because the name and logo have changed.  I must admit though that I am not too keen on the new logo as I don't find it striking enough but it won't stop me using the club services.

The basic thing is  it was unnecessary. Everyone felt inclusive in the old title. Some here recon the cost of the  change will be £1M+.  These monies could have been better used to update facilities ie provide the basics that we users want. Surely such a change should have included members input.

I didn't know it had changed 

..and where's my 30year membership sticker? 

Clearly the Club's research showed some elements of the camping fraternity that the Club hoped to attract did not feel included using the name The Caravan Club because they thought there was a bias towards caravanning or did not understand what the Club provided. Those of us who have been members for some time know that not to be the case but that is an insiders view. My new edition of MMM arrived a couple of days ago and they were talking to the MD of a major manufacturer who was predicting that within a few years annual sales of motorhomes could be up around 20000 a year which would be knocking on the door of the total caravans sold each year. So the trend is that motorhomes will become more popular and likely to eclipse the sales of caravans in time as they have in Germany. That is the market that the Caravan and Motorhome Club is after  capitalising on and surely that is in all our interests? Given that the reaction to the news of the rebranding on this forum and the fact that probably only 10/20% of comments have been favourable what would the Club learn from consulting members when it's almost certain they would get a negative response? As yet we don't know the cost but I accept its likely to be quite high but if the strategy works that money will be repaid over a period of time.

David