Site fees

We have caravanned as a family for 25 years plus now we are planning our first caravan holiday with our two young grandchildren but my oh my we cannot believe how expensive site fees are for a "family" of four during the school holiday periods. For a club that promotes family values why do they hike the price during school holidays. We had a better deal with one of the commercial sites advertised in the club magazine and even provides free Wifi. I think the club realy needs to review it's pricing policy.