Radio advertising

Extugger replied on 27/08/2019 07:25

Extugger

Posted on 27/08/2019 07:25

I tuned the wireless yesterday to a commercial station and heard an advertisement for the CAMC. Is this a regular occurrence? It got me wondering if we are short on numbers? Looking at late availability for the next 3 weekends - it would appear so.

Maybe the pricing structure is taking its toll? Perhaps it's Brexit or simply that the school holidays are virtually over? Is my hard-earned paying for these adverts instead of site renovations? So many questions and possibilities! Think I'll retune the wireless 😀

14 replies

SteveL replied on 27/08/2019 08:24

Member

SteveL

Motorhomer

Posted on 27/08/2019 08:24

I suppose it would cost less than the CCC's TV adverts.

Out if interest which station, what audience were they targeting.?

1 person likes this

DavidKlyne replied on 27/08/2019 08:28

Moderator

DavidKlyne

Motorhomer

Posted on 27/08/2019 08:28

I tend only to listen to BBC Radio 4, and that only occasionally, so I am completely out of touch with the demographic that tends to listen to commercial radio. Perhaps they are trying to reach a younger demographic?

David

Extugger replied on 27/08/2019 08:30

Extugger

Posted on 27/08/2019 08:24 by SteveL

I suppose it would cost less than the CCC's TV adverts.

Out if interest which station, what audience were they targeting.?

Posted on 27/08/2019 08:30

Interestingly it was Smooth Radio (other stations are available)

JVB66 replied on 27/08/2019 08:34

Member

JVB66

Caravanner

Posted on 27/08/2019 08:30 by Extugger

Interestingly it was Smooth Radio (other stations are available)

Posted on 27/08/2019 08:34

Smooth is not available nation wide

Extugger replied on 27/08/2019 08:47

Extugger

Posted on 27/08/2019 08:34 by JVB66

Smooth is not available nation wide

Posted on 27/08/2019 08:47

The plot thickens - target audience only those able to get Smooth Radio. Some marketing bod must know/think they know what they're doing 😉

SteveL replied on 27/08/2019 09:43

Member

SteveL

Motorhomer

Posted on 27/08/2019 09:43

Looks like it covers most of UK at 55 million total population cover, aged 15 +. Total listening figures are 5 million a week, at an average of 7.6 hours.

Gallery

1 person likes this

DavidKlyne replied on 27/08/2019 09:53

Moderator

DavidKlyne

Motorhomer

Posted on 27/08/2019 08:34 by JVB66

Smooth is not available nation wide

Posted on 27/08/2019 09:53

Is it not possible that quite a few people now listen to radio online?

1 person likes this

replied on 27/08/2019 10:02

Posted on 27/08/2019 08:34 by JVB66

Smooth is not available nation wide

Posted on 27/08/2019 10:02

The user and all related content has been Deleted User

Extugger replied on 27/08/2019 10:10

Extugger

Posted on 27/08/2019 09:43 by SteveL

Looks like it covers most of UK at 55 million total population cover, aged 15 +. Total listening figures are 5 million a week, at an average of 7.6 hours.

Posted on 27/08/2019 10:10

Working on a 'monkey's average' of just one percent - 50,000 new members gives a potential of £2.6million revenue in membership fees alone.

Extugger replied on 27/08/2019 10:14

Extugger

Posted on 27/08/2019 09:53 by DavidKlyne

Is it not possible that quite a few people now listen to radio online?

Posted on 27/08/2019 10:14

I guess that depends whether your wireless has valves, DAB or Tinternet connectivity David I would agree with your assumptions though

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