Not moving with the times

Posted on 29/08/2020 23:29 by Phishing

Eddie, I will start by saying I value the club and what it does but it has real issues that need addressing. 

You say the membership is diverse, it really is no not. I would suggest the membership is predominantly older, white, and economically A,B, or C1s. I would be interested in any stats or initiatives from the club on diversity but I dont think this is available. It should be a key policy for a corporate body of this size. 

I totally agree the club is about provision of leisure time opportunities and that when on site things are splendid. 

The main issue and the core to the OPs post is that the world has changed. This is not the club of old, it is huge commercial enterprise fighting for survival in a shark pool. 

The rules have changed, everything has to be fast, automated, information led, and on trend. If they dont get better they will find themselves with a product that people dont want and a platform that nobody wants to use. 

What benchmarking do they do on current trends in the commercials?

How do they monitor and adapt to counter the many new platforms now available?

Have they identified the megatrends driving the industry?

If you just keep asking the current members if everything is OK then they will never change and when their current members are no more then what?

 

 

 

Posted on 30/08/2020 09:04 by eurortraveller

Sounds to me as though this staffing model might be due for change too - with more permanent UK staff instead of this shuttle of temporary staff to and from Spain - with better employment contracts and the provision of decent permanent staff accommodation on sites instead of bring your caravan and park it by the office. 

Posted on 30/08/2020 11:05 by

Yes but have always done it thus way

Posted on 30/08/2020 10:42 by brue

My question is always should the club be relying on FB?

When you look at CAMC pages on FB, the different input is noticeable, the staff interact, the users are fed positives. However too much back patting can lead to complacency.

Had the club set up a good web site in the first place (I'm not talking CT I'm talking about the whole site) there would not have been the need for the reliance on FB.

At this point, I will mention the failure of Late Availability again as both FB and the banners on the main web site point people to this function to find their "ideal" holiday...both links lead to an intermittent updating failure.

You can't book anything on FB, it isn't a functioning web site it's just a media outlet, everything has to link into the main web site and that's why it's important the web pages of CAMC work efficiently.

Posted on 30/08/2020 09:04 by eurortraveller

Sounds to me as though this staffing model might be due for change too - with more permanent UK staff instead of this shuttle of temporary staff to and from Spain - with better employment contracts and the provision of decent permanent staff accommodation on sites instead of bring your caravan and park it by the office. 

Posted on 30/08/2020 11:58 by Takethedogalong

I am assuming that this relates to folks who over Winter abroad, doing their own thing, then come and work as Wardens (both Clubs) for the Summer here, much as JK does? I could be wrong of course. 

One of the very first questions I asked years ago on CT was about how diverse the Club was. Didn’t get much of an answer then, either from Club or other posters, but put simply, in our experience, depending on the time of year you visit a Club Site, you can almost guarantee the demographic you will find pitched up around you. It varies slightly between older couples/singles and younger family groups at weekends and during school holidays. Age group is possibly the main difference. Given that very new shiny outfits dominate on Club Sites, a decent disposable income would also indicate Members tend to have plenty to spend on their hobby. Away from Club Sites, on CLs, you do see more older outfits. The Club knows it’s demographic, caters for it, and gives the vast majority of Members exactly what they sign up for, with a small degree of something different. The only fly in this ointment is that it’s an ageing demographic, there are now younger folks with less disposable income, they might have restrictions on towing, and there are a lot of others out there in the market providing more for the younger, family groups. It’s the classic M&S dilemma, pander to the core, decent quality, slightly expensive, but tried and trusted? Or experiment, risk alienating some of that core, but find that others are now doing it better?  

 

Posted on 30/08/2020 10:54 by JVB66

 what is your take on diverse?