JWF replied on 12/08/2024 20:11
Posted on 12/08/2024 20:11
I am sure so I am not and will not be the last one to mention this. But the huge increase to site fees over the past couple of years or so and certainly since the covid pandemic can surely not be justifiable. I really don’t think that the management have a clear marketing policy as it appear to be changing on a regular basis.
I have been in business all my life and for over 45 years, with over the 25 of them running my own retail family furniture business. During that period you have to show respect and loyalty to your many existing customers, and different to many businesses out there now, treat your existing customers with respect and offer transparency and incentives to retain their likewise loyalty to us the business, not to offer new customers a bigger incentive. Your prices have to be likewise transparent and have to be competitive. Sales and promotions often are needed to elevate your presence and to beat the competition, but not to reduce the price down to what should be a more competitive price in the first place. This is what I see the club is now doing, making us believe that the promotions and discounts offered present exceptionally value for money, when it doesn’t and only reduces the price to a little closer to where the prices should be in the first instance.
My wife and I use to use the club sites on a regular basis, and although we very rarely use the shower facilities and as such consider the cost for a site not the best value for our money spent, have done so, as the cost was not greatly more expensive than CACC sites, CL sites or independent sites. Now the cost differential is considerably more. We can afford to pay the sites cost and much more if needed, but this gripe and reason for using the club sites less and less has now become a matter of principle. I really don’t believe that the club will take much notice, until there are more and more voids on their sites, which at that stage will announce that they have dramatically reduce ALL their site price costs and to a huge fanfare ….. haven’t we done well!!
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JWF
Motorhomer from Staffordshire