Dynamic pricing to be introduced

As we have made some bookings well in advance, I was able to check on what has happened to the price and they certainly show a change upwards in relation to availability. One with one date missing and lows all about has gone up by 4.3%, whilst one with all dates missing had increased by 15% based on the few dates left available. However, a third showing no lows and all dates available has not changed.

So far I’ve not noticed any last minute reductions, but the club are still feeling their way with this new pricing scheme, so perhaps not a surprise. They are clearly trying to get folk to book early, as is shown by the rash of time limited offers. Huge reductions close to the date are likely to limit early booking and could, particularly in the colder weather, cost the club money. Perhaps if EHU metering is rolled out across the network there will be more scope for significant late reductions. It will be interesting to see what happens at the trial sites.

So far I’ve not noticed any last minute reductions, 

Steve ,I've only ever seen dynamic pricing definitions as an upward trend, ie "surge pricing" so not seeing any reductions doesn't come as a surprise to me.

 

When I was in Marketing, if you had unsold commodities (in my case badminton, squash, tennis courts, 5 a side pitches, etc….) it always paid to discount them heavily either the day before expiry, or on the day. I worked on the principal of any money is better than no money. Those that wanted a definite booking, for something specific would happily pay the usual rate to secure it. Those who operated less rigidly would phone up day before and take what they could be enticed into taking. An empty pitch is a cost, so getting something in at the last moment is a bonus. (This is how last minute websites sell late take up cruises, holiday flights, cottages, hotels, B&Bs)

(If the normal price has a built in cover for empty pitches, ie a customer is paying for a pitch + 50% for example, then that is of course another way of covering empty pitches. A win win if a site is really busy😉)

Whether dynamic pricing has any impact on you might depend on how you book sites. I tend not to book very much in advance so I have no idea what previous prices might have been. I then compare the price I have in front of me at the time and make a decision there and then whether I am happy to book or look for an alternative.

David

It doesn’t interest me in the least what other folks might have paid for something. So I am quite happy buying anything at a price that suits me, at the time of need. If I have to pay a price to secure something I deem special, I will pay it. Likewise, if I know there is a likely glut of something, I am happy to wait until it is discounted. If it isn’t discounted, then quite happy to go elsewhere and leave said sellers to their hoard of unsold stock. 

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worth it

enjoyable enough or producing enough advantages to make the necessary effort, risk, pain, etc. seem acceptable:

Your type of use would fit one definition of worth.😀

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