Club Logo

I agree it's a load of Walls.

There are numerous logos that might look similar but only if you take them out of context. If you want it to look like the Walls logo then of course it will as you have made a subliminal association between the two when they are quite different. I imagine the Walls logo is a swirl of ice cream in a heart shape and the Club as inter twinning letters representing the worlds of  caravans and motorhomes. Quite clever really.

David

Nah, I see it as a meaningless scribble. 

I also see a theme.

 

Who mentioned ice cream? Predictive text again.

The user and all related content has been Deleted User

Simple is a far more appropriate and less emotive word than childish in my opinion. And as marketing fold say, if their advertising work gets noticed, gets attention, gets talked about then it's doing its job. 

The user and all related content has been Deleted User

I reckon every active member of the club recognise it now and those potential future members will recognise it too once the connection is made. Us going on about it in either a positive or negative way also only helps imprint the logo and message in our brains.

The new logo image simply lacks class and any vestige of heritage despite the need felt to add 'Since 1907'. 

Certainly lacks that heritage aspect but some may argue that future image is more of a key reason when considering a rebrand. Whether that is a right or wrong thing to do is of course questionable and subjective but even that contemplation can assist the impact of advertising.