Not moving with the times

I think it is far to easy to pigeon hole folk. We very much like CC site, not because they provide a safe option with uniform facilities etc, but because they provide what we want. A good quality site, generally without the added frills of pools, bars and clubs. Plus ease of booking and exceptional terms and conditions.

When we go over there we are equally happy to just book the ferry and insurance and spend 6 weeks just going as we please.

Yet you omit to mention why those M&S customers left, that M&S changed it's 'offering' (quality was the chief concern I recall) while the club hasn't at all in any way in this important point. Have you noticed a decline in quality? I also recall that M&S had 'moved away' from its core customers, has the club done this?

Also an extra 3000 new members we have been informed about, sites full (as all the post regarding this have been shown) and getting more difficult to get a pitch with longer lead in booking times, glamping pods and the like all being well used... would tend to suggest that not only is it moving with the times, it is making rather better progress than it's competitors and not only keeping its customers but growing too.

When it comes to club sites, I find them very staid. I seem to recall AD describing them as “car parks” which is probably a bit unfair, but he has a point. As for moving with the times, what would folks like to see on sites? I get the impression that the majority like it just the way it is. Don’t get me wrong, I like the fact that one knows what to expect when it comes to the facilities, layout and procedures, but must admit it’s all a bit...sedate. We took our daughter and grandchildren to Trevornick in late July. I’m not at all keen on these kind of sites normally, but it was very noticeable that there was a mix of all ages, and there were folks out there that were actually...enjoying themselves 🙄

DK, I think your comparison with Marks and Spencer is very apt - a company which failed to move with the times ten years ago, and now is asking where have our customers on the clothing side gone.

You may be right but the reason that I no longer would visit is that, in my opinion, quality started dropping around ten years ago, Also I found it harder to buy trousers to suit my size, they did not hang well and jackets similarly started to hang poorly. My shape etc had not changed. 

The caravan Still provide what I want as part of my tour sites - M&S don't provide what I want

yes +1,

I do think some poster forget, or really can't grasp, that if the club didn't offer what people want then people wouldn't go? As if there is some strange magic why people choose club sites, or some ploy to do with membership fees, or people are too timid to go elsewhere, or even as been suggested people who use them do not know there is better elsewhere. Why can't people accept that people who use them make an informed choice about club sites and respect that rather than the constant asking why or giving any reason rather than the obvious?

It is so simple - people like them, it gives them what they want.

Its one thing to increase customers but you also have to keep them and that remains to be seen. The market is changing in more ways than one and the Club isn't

peedee

what would folks like to see on sites? I get the impression that the majority like it just the way it is.

Surely if they did not they would go elsewhere. 

It, like many non CMC sites, provide a popular product that suits a large portion of site users by providing what they want. Any site provider will not suit all customers but does suit many.

I was referring to the OP, “not moving with the times”

There is this idea that club sites are all the same, perhaps true, but is that relevant to a holiday for some?

I use club sites as a base to explore, or see, or do things from in the surrounding area. I want a good quality site to come back to in the afternoon and use my caravan and maybe sit out. That's it.

I could understand if one was to spend the whole time on site like a over there package holiday? Having said that Seacroft was good with it's swimming pool and bar/restaurant and with the beach 'across' the road many did stay on site. But from what I see most club sites are used as bases with people going off for the day.