Marketing Puff

Wex replied on 27/01/2017 10:09

Posted on 27/01/2017 10:09

You've got to laugh!

I was reading the latest magazine when I had a wry smile at some marketing puff on site fees. It tells me that the CC will offer even greater value this year, as pitch prices at 20% of sites have been kept at 2016 levels.

Now, when I was at school (and I don't think they've changed this), that meant that 80% of prices had increased - so where's the even greater value in that?

I'm not saying that prices aren't good value (that's a whole other discussion). But i do think that members (and this is a magazine for members) should be treated with some modicum of respect for their ability to separate fact from puff. Is this another case of Alternative Facts?

EJB986 replied on 27/01/2017 11:06

Posted on 27/01/2017 11:06

It also seems the CC advertise that and other points on virtually every page....still, I suppose it is their magazinesurprisedsmile

If the members were respected the type would be easier to read..... same goes for the forum!

Happy dayssealed

Wherenext replied on 27/01/2017 14:01

Posted on 27/01/2017 14:01

Ah, but what they don't say is that the prices at those 20% are remaining the same as last year because we overcharged for them in 2016!wink

Rocky 2 buckets replied on 27/01/2017 14:52

Posted on 27/01/2017 14:52

It seems we're all capable of basic maths-100% minus 20% equals 80%, not a major problem reallysmile. I don't ever remember any company trumpeting an 80% rise as a positive. Similar to dept stores advertising-up to 25% off but the majority is 10% off, if you delve into a corner you'll find an item marked down by the vaunted 25%. Tis life, Tis std spin. The CC are no different.

Wildwood replied on 27/01/2017 16:03

Posted on 27/01/2017 16:03

I take the point but the statement is probably no different to what any other operator would have said. I suppose it is called "accentuate the positive". It is good though that not all prices have risen and does tend to indicate rises are linked to the costs incurred in running each site.

Rocky 2 buckets replied on 27/01/2017 16:23

Posted on 27/01/2017 15:57 by Wherenext

Why can't I see your avatar Rocky? or have you gone minimalist?

Posted on 27/01/2017 16:23

No idea WN, the new forum was born & I was relegated to behind the shutterslaughing. Mayhap an 'anti fungus' I.T personcry

CCMike replied on 27/01/2017 16:54

Posted on 27/01/2017 16:54

Sadly the club seems determined to waste millions on buying companies that are going down the drain, eg Camping Cheques are DEAD or at least on their last legs.  whose bright idea was that?  

Time to get back to basics, spend the money BUYING SITES, proper caravan sites NOT affiliated sites.  They are not club sites just a small discount and not good value at that.

I nearly discontinued over 30 years of membership this year as I use the club sites about 7 to 10 nights a year and nearly £50 membership fee on top of the very high fees we have to pay for very Late or early off season pitches is disgraceful.

I really feel that we are no longer a club, just another business.  A top to bottom change has got to happen or more people like me will walk away.

nelliethehooker replied on 27/01/2017 21:38

Posted on 27/01/2017 16:03 by Wildwood

I take the point but the statement is probably no different to what any other operator would have said. I suppose it is called "accentuate the positive". It is good though that not all prices have risen and does tend to indicate rises are linked to the costs incurred in running each site.

Posted on 27/01/2017 21:38

Or perhaps it's because these are sites that are not being used to any great extent and they are trying to entice members to go by making them seen "oh so much" cheaper than the more more popular ones.

Lyke Wake Man replied on 28/01/2017 22:21

Posted on 28/01/2017 22:21

I think that club sites are expencive, why do we have to be charged per person and a pitch fee, either per person or a pitch fee but NOT both, if they also didn't have big ablution blocks, we all have toilets in our vans now, put electric on a coin meter, I am sure most of us use less than a £1.00 per day, we are paying for things we dont use,

 

I only use C.L. s  from £6.00 to £15.00 per night for 3 of us

Wildwood replied on 29/01/2017 11:25

Posted on 29/01/2017 11:25

I am not convinced that the clubs site fees are expensive. If you read Practical Caravan you will find regional reviews of sites and the average fees charged tend to be fairly close to the clubs most of the time. There are some real bargains out there though in the private sector by the look of it.

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