Caravan Club image

I agree.  I actually found it quite insulting - and I am a 'pensioner' (well by age, if not by inclination!)

Haha Was the leaflets in braille, so we're deaf with one foot in the grave, it can only get better

There was a letter last month complaining about how the magazine is too family focused so obviously this is the result. 

It isn't too family focused unless they are moaning about the 'message from the meeks' section in which case I agree with them 

How can it be too family focussed!!!! As the daddy in a family of 6 there is no way the club is too family foccused - it never has been. I'm not saying it should be geared towrds families but families are also the future of the industry! My father-in-law is a pensioner and, without wanting to be morbid about it, it won't be too many years before he has to give up caravanning. We need the younger generations, not just like me, but also younger folk too (I'm 41). It's also why caravan manufacturers need to look at families as being the lifeblood of the industry in terms of the vans they produce - indeed I was pleased to note the launch of the Sprite Freedom range which is geared precisely towards this.

If we're not careful, the industry will remain the preserve of the wealthy retired which would be a great shame but something that I've argued about elsewhere. 

Agree wholeheartedly Tadhatter. 

There is a tourer explorer article in the magazine and one of the writers refers to his children so if that makes it too family focused it says more about the author of the letter than it does about the magazine. 

Just goes to show how advertisers perceive the club as they are not going to spend their advertising budgets where they don't think the market is.

Indeed. I may be being a little flippant but the reality is that clearly many people do see caravanning as a retied leisure activity (with plenty of spare cash to purchase big heavy vans and tow cars). 

If I were part of the CC exectutive or whatever they call themselves, frankly I'd be concerned about the future of the club if the clientele is perceived as having one foot in the grave! 

I am retired and to be honest I think the advertisers might just be spot on with their target market.  Let's not fool ourselves. There are an extraordinary amount of retirees in the CC.  Proportionally many more than in the C&CC. 

Just be glad that you are not in need of the stair lifts, the walking aids, hearing aids Etc which make up a large proportion of adverts in the mag, but remember that there could be loads of CC members for whom the adverts are required. 

If and when I reach the stage of requiring those articles being advertised I will appreciate the Adverts. 

K 

How can it be too family focussed!!!! As the daddy in a family of 6 there is no way the club is too family foccused - it never has been. I'm not saying it should be geared towrds families but families are also the future of the industry! My father-in-law is a pensioner and, without wanting to be morbid about it, it won't be too many years before he has to give up caravanning. We need the younger generations, not just like me, but also younger folk too (I'm 41). It's also why caravan manufacturers need to look at families as being the lifeblood of the industry in terms of the vans they produce - indeed I was pleased to note the launch of the Sprite Freedom range which is geared precisely towards this.

If we're not careful, the industry will remain the preserve of the wealthy retired which would be a great shame but something that I've argued about elsewhere. 

I don't wish to be pedantic or personal, TH, but I'm puzzled by your reference to a family of 6 when your profile shows the following.

"I'm a vicar based in rugby. I'm married to Jo and we have 2 little boys, Zachariah and Joshua. I've been caravnning now since 2011 whereas Jo has been caravnning since 1981!!"

Incidentally there are many retired caravanners in CC who are not wealthy.

I am retired and to be honest I think the advertisers might just be spot on with their target market.  Let's not fool ourselves. There are an extraordinary amount of retirees in the CC.  Proportionally many more than in the C&CC. 

Just be glad that you are not in need of the stair lifts, the walking aids, hearing aids Etc which make up a large proportion of adverts in the mag, but remember that there could be loads of CC members for whom the adverts are required. 

If and when I reach the stage of requiring those articles being advertised I will appreciate the Adverts. 

K 

I'm not retired, but need hearing aids. However, the NHS hearing aids and attendant service are far better than any bought hearing aids. With the NHS ones you get free batteries, tube changes, filter changes and re-tuning when required. All for 'free', as you have contributed through NI contributions during your working life.

The people who buy privately are either vain and don't want the tubes to be visible; or have too much monet and can afford to buy something they don't have to.

I did chuckle, as did my wife, when the leaflet dropped out of the CC magazine earlier today.